WHAT IS SAPPORO?

When you think beer, Japan isn’t the first country to come to mind. However, Sapporo is the oldest brewery in Japan and the #1 selling Asian beer in the U.S.  The brewery is named for the Japanese city in which it was first brewed.

HISTORY OF SAPPORO

Sapporo was originally brewed in 1876 by brewmaster Seibei Nakagawa, who studied beer making in Germany using Bavarian hops.  As legend tells it, Nakagawa was sent to Germany to learn about brewing after hops were found growing on Hokkaido, Japan’s second largest island. Nakagawa learned German techniques and fell in love with the craft of making great beer. In June of 1876, Nakagawa was appointed as brewmaster to oversee the construction of the Kaitakushi Brewery. The following year, Sapporo Lager was born.

TYPES OF SAPPORO

Today, Sapporo is available in three distinct types: Sapporo Premium, Sapporo Light and Sapporo Reserve. Each beer is food friendly, perfectly balanced and widely available in the US.

This Oktoberfest, when the world is enjoying beer from other nations, give Japan’s signature Sapporo a try. With an undeniably strong connection to German beer-making, ordering a Sapporo with your sausage and sauerkraut will surely be a great conversation starter.

Cheers!
Ashlee

*This post is sponsored by Colangelo & Partners Public Relations. All opinions expressed are my own.