Five things I learned in my conversation with Ben Carter of Talero Tequila:

1. Marketing dollars are important! Black spirit owners are competing against companies that have been around since the 1800’s. Talk about a foothold on the market!

2. Distribution matters. And state governments want their cut.

3. We can count the number of Black distributors in the United States on one hand.

4. Lots of tequilas on the market are cutting corners. That’s why it burns when it goes down!

5. There’s room for everybody!

Thanks to Ben for keeping it allllll the way real about the ups and downs of being in the tequila business, explaining distribution and lessons learned. Please watch, share and buy Talero!

Learn about Talero here. And don’t forget to check out more than 70+ Black-owned spirit brands here.